Three Penthouse projects that truly inspire us

South Villa

South Villa is a five-story penthouse in the award-winning Clifton Terraces apartments on Victoria Road, Cape Town. Its elevated position on the iconic Lion’s Head takes in extravagant ocean views and local landmarks such as Table Mountain and Clifton’s pristine beaches. The building mimics the existing contours of the site, sensitively ensuring that the views from neighboring sites were unaffected or even improved. The interior décor and interior architecture, by ARRCC and OKHA, has stylistic connections to the style modern movement of the Art Deco period of the 1920s and 30s.

Each apartment effortlessly binds state-of-the-art technologies into the fabric of its functionality and existence with 24/7 security, services, and amenities that afford a lock-up-and-go lifestyle for summer or all-year-round living . Through the seamlessly integrated home automation system, almost any aspect of the villa can be remotely controlled and personalized, including the lift, pool and Wi-Fi.

Penthouse in Magdalena

Penthouse in Magdalena emerges inside a building located in Colonia del Valle, in Mexico City. The concept that generated the design consisted on the integration of allusive elements of the Mexican culture, contrasting with details and contemporary accents, seeking to generate a harmonious and integral composition. The characteristics of the space and its context allowed the development of an environment with adequate natural lighting and views to the exterior, granting freshness to the environment and privacy in relation to the boundaries of the site. The project is characterized by the high degree of detail in its elements, creating a harmonious and aesthetic character, capable of generating different sensations in the user.

The intimate area of the project is characterized by the dominant use of warm tones, optimizing the lighting in the space and at the same time creating a comfortable atmosphere. The playfulness of the lines present in the finishes and furniture give visual continuity to the project, in addition to subtle textures. In this way, Penthouse in Magdalena is conceived as an interesting project in terms of interior design and distribution, where its elements are related both in functionality and aesthetics, providing identity and character.

De Rotterdam Suite


In order to create a spacious home, 2 properties are combined into this one luxury penthouse. One apartment is designed as one big living area including kitchen. The second apartment includes 3 bedrooms, 2 bathrooms, a jacuzzi and a sauna – 6 meter long bathroom for the master bedroom with a view towards the Rotterdam harbour – a jacuzzi besides the bed in the master bedroom – a glass sliding door behind for semi outside experience. Even from the 2 person shower you can enjoy the view because you can look all the way through the 13 m long bathroom and bedroom.

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10 Light-Filled Living Rooms designed by London-based interior designers we love

We invite you to join us on an unexpected and exhilarating journey through light-filled living rooms designed by London-based interior designers we truly admire for their unique works.

#1 The first living room we want to show you was designed by Ann Boyd. A space full of light – and art. A place where you would like to live, but in which you also want to pause and wonder at the paintings on the walls.

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#2 Besides his work as a decorator, Francis Sultana is a champion of the arts. Art and design are of equal importance in his projects; and that’s 100% visible in this breathtaking living room project.

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#3 Martin Kemp elevates Mayfair to even higher aspirational levels, bringing a freshness to the neighborhood not yet seen in a contemporary development to date. This living room is a good example of how architecture and art combine in so many aspects.

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#4 Light and neutral colors with subtle accents for this luxuriously comfortable central London ‘pied à terre’. Textured fabrics, bespoke furniture, and personal artwork to create an oasis of calm and tranquility. A beautiful project designed by Carlos Garcia.

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#5 Grant White‘s masterpiece: this amazing Notting Hill private project. This house was designed for an Artist and it totally expresses his passion and vision. As the interior designer says “The satisfying result of creatively thinking of an unexpected solution”.

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#6 Alpes- Maritimes Villa. There aren’t sufficient words to describe this Collett-Zarzycki‘s project. The best combination ever: natural light and statement artsy elements.

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#7 OneTwentyFour is a boutique residential development at 124 Seymour Place in Marylebone which comprises luxury apartments, townhouses and penthouses. The amazing Studio Tollgard, furnished the penthouse and two-bedroom apartment, adding a bold red thread to the striking interior architectural design.

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#8 An Elizabethan mansion with an ultra-modern extension. The juxtaposition of the original house and its contemporary extension offered the perfect opportunity to bring together a workable, eclectic mix of styles, fusing old and new together, Vanrenen Designs’ favorite challenge. The project evokes a lived-in look, fusing classic and contemporary styles to echo the property’s architecture. Within a short timescale, Vanrenen Designs undertook the fit-out, tapping into our well-established network of craftsmen to create bespoke furniture within quick turnaround times.

#9 Through the house, oak joinery provides places to sit – generous window seats in the living rooms, benches in the kitchen and cloakroom, and an upstairs reading area. The main fireplace hearth was extended the length of the room in flamed Purbeck stone. Such an amazing project designed by William Smalley.

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#10 A mansion block apartment whose interiors were developed around clients’ collection of contemporary Iranian art. Walls of parchment leather in the sitting room conceal extensive storage and audio equipment. Designed by the remarkable Douglas Mackie.

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3D visuals are a basic need in the design industry

The world evolves daily, as do all the needs and requirements of customers from all industries. We’re in 2020, and still, most interior design studios do not enjoy the advantage that 3d visuals provide. 3D visuals are a basic need in the design and architecture industries due to all the advantages they offer.

Reason #1 – Marketing Purposes
Every image developed works also as an investment in your portfolio. You can use them to promote your projects on your website and also to feed your social media channels. “3D visuals can also work as promotional tools for your company.”

Reason #2 – Demand
A large percentage of today’s clients are Millennials, members of a generation, which has grown up with technology. The level of proficiency and confidence when using technology is rather high – not just among design professionals but clients as well. The majority of clients now appreciates the involvement of the latest technologies in their projects. 3D visuals designs are just the ticket. “Meet your customers’ reality.”

Reason #3 – Quickness
Booking a meeting just to look at samples, drawings, and technical details is no longer enough, and in fact, it’s not an efficient use of anyone’s time. Having a clear image to present your project proposals, makes things quicker and easier for you and for your client. You can email or WhatsApp them all the images, and get quicker feedback. Everything together will speed up all the processes and obviously, the project. “Time is the most valuable thing in life for everybody – clients and professionals alike.”

Reason #4 – Competition
You are not the only one. When a client requests a quotation from your studio, you can be sure that he will also request other quotes from other studios. So, what makes the difference between your studio and the others? It isn’t only the price itself, but in fact, it’s all about the experience that you’ll provide since day zero – the first contact day.
Together with the quote, you can also impress your clients if you use 3D rendering to show your vision of their interior in the best possible light.
As you well know, the world of business is a jungle. Only the ones who well-hold the clients since day one can survive.
“3D visuals offer clients an opportunity to see how their project will look and feel before they decide to go ahead.”

Reason #5 – Convenience
Based on the 3D, the designer can ensure that the planned interior fulfills all aesthetic and technical requirements.
3D visuals offer an experience throughout textures and colors with a massive percentage of realness. As a designer, you can also opt to display the ambient looks with different lighting effects, like natural vs artificial or day vs night. “More convenient than classic and traditional design methods.”

Reason #6 – Not Expensive
3D rendering is no longer reserved for big design companies only. The technology required in the process is becoming more affordable and many design professionals are more open to using new tools in order to deliver the best service to their clients. Overall, one of the biggest benefits of 3D is the amount of time you can save during the development phase. And as we all know, time is in fact money. “3D is more efficient and less dependent on resources at the same time.”

We hope you’ve enjoyed this article. Stay tuned for much more. If you would like to boost your studio’s work, surprise your clients, and support your projects, fill the form below and get in touch with our team.

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